thedsgnblogRM Rum packaging by Alexey Malina Studio
“RM is a blend of several rums of the Caribbean which undergoes it’s final ageing in the North of Italy in three different casks: acacia, Swiss oak, and, finally, cherry. The unusual cask strength of 56,8% is achieved by presence of an overproof rum. In the packaging design we tried to reflect the author’s approach and unusual strength of rum. For this purpose we used a symbol of a bomb in the title which also helped us to reflect the name of the drink, and placed a dictionary article with author’s definition of rum. Each bottle is limited edition and signed by the author.”
Design studio Alexey Malina provides services in branding and digital communication. They are based in Moscow, Russia and cooperate with clients all over the world creating unique brand experiences for companies and products.